New paid to blog service called Bloggertizer but where is the revenue model
Any good business that is going to make it must have a revenue model for the owners itself. Shocking? Of course not anyone knows that so as I am looking at a new pretty cool get paid to blog site I am also asking how are these guys going to make a buck? The new service is called Bloggertizer and it seems to have some great things going for it.
1. They don't ask you to put any type of code, disclaimer, nothing on your site. This means it won't end up getting a Page Rank Spank like so many posties from PayPerPost just got.
2. There is no real opportunity to blogger "system" rather you set up an account and a blog profile. Advertisers then can search bloggers and contact them directly about posting or just links on the main page of the blog. The advertiser and blogger work out their own terms including payment in both amount and method. This means you keep 100% of your fee and again there is no "system" for Google to trace and then smack down either your rankings or PR.
3. Much like the new Social Spark advertisers then rate bloggers and you can see ratings BEFORE you hire a blogger. This way an advertiser knows what to expect BEFORE committing their dollars. No more people with English as a second language slipping through a filter.
This all brings me back to my original question, how does Bloggertizer make any money. By staying out of the transaction their life is sure a lot easier and of course the bloggers get more money and an advertiser's money buys more. Still for this system to be around long term they have to make money. They are spending money to advertise as I found them via AdWords advertising so they must have a revenue plan at some point.
My Guess - And only a GUESS!
Right now even if you join as a blogger you can browse blogs, message other bloggers and buy posts. I predict that will stop at some point and only with an advertiser account will you be able to do that. Then once the blogger inventory is high and the system proven they plan to make advertisers pay some sort of "access fee", probably monthly for access to the network. Not bad business model if that indeed is their plan. In any event we shall see in time. For now though if are looking to buy or sell posting with out getting smacked by Google you may want to check out Bloggertizer.
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Bloggertizer said,
February 9, 2008 @ 10:46 pm
Hi jspirko
Thanks for checking out Bloggertizer. You are correct in that the service is totally free and that I provided the methodology for Bloggers and Advertiser to police themselves.
I built it out of frustration as both a blogger and advertiser, as most other blog/advertiser hookups either wanted me to pay them or took a cut of any revenue I earned when all they did was pair me with an advertiser. I figured advertiser and bloggers can pair themselves.
My goal is to earn revenue through advertising. I don’t think you should build a web site to earn money, you should build a web site that gets traffic. If you get enough traffic, you’ll figure out a way to make money.
Once Bloggertizer’s traffic numbers are enough to warrant it, I’ll offer banner and text links. I’ll also offer a ‘featured’ blog function, where a blogger can pay a fee to be at the top of the list.
Thanks again for checking out the site-