Taking a look at a Title Company Search Site
I recently checked out a website that helps people find title insurance companies with a search feature that works a lot like sites that search for things like Hotels, Telecommunications Providers, Airlines, etc. There was a lot of title insurance information on the site that was helpful. For instance I did not know that title insuance is basicly an insurance policy that protects the lender and the property owner as well) against loss due to disputes over the ownership of a property and defects in the title that were not found in the search of the public record. I just always saw it as one of those fees that the buyer pays to benefit the lender and the mortgage company
To me it seems that consumers have become accustomed to this model and it makes me wonder where else we might take that type of search feature as Internet Marketers. I mean if a title insurance company can adapt a sort and search technology to better serve and inform users then there must be an opportunity in other niches.
So what interesting and unique types of search/sort/shopping sites can you think of that break outside of the normal places we expect to see them? Or what opportunites can you think of for this type of search driven site can you think of that have yet to be utilized.
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