Reach your target market with the right list

Posted in Business Management by jspirko on January 25th, 2008
jspirko

If you read this blog then you know I am a hard core internet marketer but that doesn't mean that I don't know the value of high quality business mailing lists, targeted telemarketing lists and accurate consumer lists.  In fact when I worked with Sage Telecom we did millions of direct mail pieces per month for one main reason, it works.  That is why I really like a website I was just asked to review called Guaranteed Lists.

Guaranteed Lists is an exceptional service that offers the largest business database available anywhere, with information on over 13 million U.S. based companies and a total of 57 million companies worldwide, ranging from large public corporations to small privately owned firms. If your business if more of a B-to-C enterprise then you will appreciate that they have over 280 million consumers in their databases with highly targeted information.

The real value of a data base is the accuracy of the data and being able to specifically target the right prospects.  Guaranteed Lists can help you really target very specific prospects for example if you do B-to-B marketing you can target specific business demographics like

  • President/CEO/Owner
  • C Level Contacts (CFO, etc.)
  • Doctors Dentists
  • Attorneys
  • CPA/ Accountants
  • Small Businesses Owners
  • Large Businesses
  • Public or Private Companies
  • And Many Other Options

On the B-to-C side of things you have an equally impressive list of criteria such as…

  • Home Owners
  • Renters
  • Time in Residence
  • Age
  • Income Level
  • Marital Status
  • Net Worth
  • And Just About Any Other Common Demographic

For the high volume user they even offer a Perferred Customer Program that offers a 25% Discount to any customer then qualifies in one of three ways,

  1. Buy more than 25,000 records per quarter
  2. Buy lists more than 3 times per quarter
  3. Refer 2 or more customers per year

So if you are looking to ramp up your direct mail or telemarketing efforts give Gaurnteed Lists an opportunity to offer you a free quote. 

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