ComTech News

I recently ran across a great SEO glossary from Apogee Search Marketing who offers a rang of SEO, Paid Search Management and Internet Marketing Service.  Like any good SEO Firm their site does not just sell their services it also provides a lot of great resources and advice.

Of these resources is a great SEM Blog and a very good Search Engine Marketing Glossary.  Of all the deffinitions I really liked their definition of "black hat"

"A controversial and difficult to define concept in search engine optimization that ascertains that certain techniques are actually unethical. Black hat includes techniques such as cloaking, doorway pages, and invisible text. While such techniques are contrary to search engine guidelines, are certainly risky, and may cause one to receive the Google Death Penalty, it does not become a moral issue unless a company is not appraised of the risks of such techniques.

The opposite of black hat is white hat".

Now I have to say that is one of the most honest definitions of black hat techniques I have heard.  

~ Jack Spirko

Technorati Tags: seo, search marketing, internet marketing, black hat, ranking, sem, search engine marketing, Apogee

Note:  This was a sponsored post

~ 

Popularity: 2% [?]