ComTech News

American Express has a program called "Open" that provides services, advice and a sense of community to their small business customers.  You have probably seen it advertised on TV.  Now some jerk inside AMEX just sent a communication to all Open members stating,

"Don't Waste Money on a So-Called SEO Specialist"

Now clearly this dolt must have had a bad experience that was quite honestly probably with a "so called" SEO but to make such blanket statements is beyond moronic.  This would be like oh I don't know perhaps…

• Having a crappy Doctor then advising all your contacts to "not waste money on a so called Doctor"
• Having a dentist that does a poor job then advising all your contacts to "not waste money on a so called Dentist"
• Buying a car that ends up being a bad buy and advising all your contacts to "not waste money on a so called car"
• Having a bad date and then advising all your contacts to "not waste efforts on a so called date"

This is all absolutely just plain stupid and morons that make such remarks simply show the depths of their ignorance!  If SEO is a waste then why in the hell does American Express themselves put so much effort into Search Marketing and SEO.  The actual source of the article is some group of idiots called "The Cuban Council" who I won't dignify with a link!

Mark Jackson over at SEO Watch wrote a very detailed account and an excellent rebuttal to it. You can read that in full here.

By the way AMEX I just canceled my cards (corporate and personal) and won't ever use another Amex product until this stupidity is corrected with a retraction. 

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