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Last week Google announced that you can now download entire copies of books published prior to 1923 that are no longer under copyright protection and in what is called the “public domain” on Google Books Beta.

Looking at it a bit creatively we came up with an idea where a web master could use it to increase newsletter sign ups in our post, Google Books, An Opportunity for Internet Marketers?

Thinking about this idea I decided there was clearly more that can be done with it, so here is my tip of the day.

A web site in just about any niche can come up with SOME BOOK that fits the niche. Even someone with a site on Internet Marketing could find some old psychology book or something with some type of fit if they were simply creative in HOW the two relate. So, how about simply finding such a book, writing up some information on it, including something about how it relates to your site and visitors and using it as simple link bait?

If you pick the right topic and do a little optimizing you can probably rank the page for a semi to non competitive term or three, get some traffic and have that little page out there building one way links quite passively for years and years gathering link power you can pass along to your other pages at will.

No, it won’t build you 1000 viral links in 48 hours but it can be a new source of diverse links from untapped sources (the ones not being badgered for links on a daily basis). How well it fits your niche and how well it works is limited only by you own creativity.

You could even work both ends of the idea and just develop different supporting copy and making two pages. Market one aggressively to your visitors in exchange for joining your mail list and market the second passively as link bait where you don’t require list sign up in return for a download.

As an Internet marketer your challenge is to see what others miss and figure out how to profit from that.

I am even looking for a way to tie the topic of Local Phone Service into this idea, I am sure I will find some way to do it ;>)

So just what other ways are there to utilize Google Books as more then a library full of older books you can get for free? Please provide your comments on this subject, as they are more then welcome.

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