Bid on your preferred demographic
Posted in Search Marketing by jspirko on January 24th, 2008 
The beast of Google continues to grow, evolve and dominate. Last year Google bought Double Click which is honestly just a "legal" spyware provider that tracks user behavior online. Now according to Search Engine Watch Google is Beta Testing Demographic Targeting for AdWords. As a marketer I will of course use this feature and I am actually excited about it on the surface.
It does beg the question though of where is this all going? How long before Google knows everything about everyone? How much of that information will the government require/ask for/take in the future?
Something to think about.
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