Excellent example of niche marketing in the pet industry
Posted in Search Marketing by jspirko on January 29th, 2008 
I remember 4 years ago when I moved my family from Pennsylvania back to Texas. We were traveling with 2 dogs and 2 cats. What an "experience" that was! Since we were just moving it was one of those drive until you are to tired to see, find a hotel and then crash for a while, get back in and keep going.
Hard part was finding a hotel that would let the animals in. In Virginia I eventually found a place where they were OK with the dogs and we just did not mention the cats. I had to sneak them in and was able to pull it off.
I sure wish I had known about a website that offers your the ability to find pet friendly hotels back then. The site is called Official Pet Hotels and it is really cool they even have a section with excellent pet travel tips. What do you think the first one was?
Before leaving, check to make sure the hotel accepts pets. And check either our on-line
advertisements or directly with the hotel, to find out any restrictions, fees, etc.
Well that is one I certainly would have followed had I known about this website back then. The site is simple to use you just enter a bit of information like you would at any hotel site and they provide a list of available hotels for you and you can make your reservations online. The difference is simply that all the hotels accept pets.
This site is a brilliant example of understanding a need in the market and addressing it. The real cool thing though is how this site is very niched focused simply by combining to very broad markets. Think about these industries individually, the pet industry and the hotel industry. Both are huge and hyper competitive markets but combined OfficialPetHotels.com makes them very focused and far more effective.
Think about it for a minute how hard would it be to start a new site and compete in either of these markets alone? The marketers behind this website have a lot to be proud of. Not only is this a cool site to look at as a web marketer but it offers a very cool service. I can tell you when traveling with my dogs in the future I will def finitely use it. As for traveling with the cats, well, I don't plan on ever doing that again.
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