Former Yahoo Exec Joins BiuldDirect

Posted in Business Management, Search Marketing by jspirko on January 14th, 2007
jspirko

BuildDirect who is the world's leading online wholesaler of building materials just announced that Ellen Siminoff has been appointed to their Board of Directors.  Strait from the press release

"Siminoff, who is currently President and CEO of Efficient Frontier, the leading provider of paid search engine marketing (SEM) solutions, has an extremely impressive educational and work history. Siminoff graduated from Stanford's Graduate School of Business with an MBA and also holds a bachelor's degree in economics from Princeton University.

Siminoff was part of the founding executive team at Yahoo! and spent six adventurous years with the company. During her tenure, she led business development (VP, Business Development and Planning), corporate development (SVP, Corporate Development) and eventually ran the small business and entertainment business units (SVP, Small Business and Entertainment)". 

Over the past few years we have seen quite a few high level employees from the big search engines leave to join eCommerce companies.  One has to wonder what gems these individuals carry in their knowledge base and in their contact data bases.  It is quite probable that in time many empolyes of firms like Google, Yahoo, Ask, MSN, etc could be offered compelling reasons to make a move.

This was brought out quite well recently when Jeremy Shoemaker simply asked if anyone would hire the infamous Matt Cutts of Google, offers are being publicly made now for Matt (who never even asked for this to happen) that include one from Pepper Jam for " SALARY: $250K Base + Profit Sharing + Stock".

One has to wonder what retention programs companies like Google and Yahoo have in place for key personal?

~ Jack Spirko 

 

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