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Now this is something new different and cool.  I just was asked to review a new service called Net Audio Ads that allow a site owner to make money for every single visitor that stays on your site for about 5 seconds.  They call this new type of advertising…wait for it…pay per play or PPP.   It seems like a pretty easy program to work, all you do is add some code to your website and when a visitor lands on it a short 5 second audio commercial plays in the background.

For high traffic informational sites this seems like a no brainer drop some code, don't even need a click and each visitor is cha ching money in the bank.  The question will be how much will they pay per play?  At a penny it could add up for a high traffic site.  At a nickel a play it would be really good!  As in even a site with 100 visitors a day would put 5 bucks a day into your account to do absolutely nothing.

I just signed up to be both a publisher and an affiliate.  I recommend you sign up very soon if you would ever want to earn from referring other advertisers because enrollment into the affiliate program will close on February 1st. The affiliate program will pay out on two levels of referrals and I plan to do quite a bit of referring to my email lists.

I do have a few questions that I won't be able to answer until I implement the system 

1.  Will visitors be cookied so as not to be slammed with an ad every page load?  I mean if you do this on a site like a forum where one user views many pages per visit it could be big bucks but it could annoy your users to be hit every page load.  If they do cookie and only play one time per X views or something like that it will be very cool.  If drop the code in your site wide footer and rock on.

2.  Again price per play is going to be key.  They are not telling us right now what the price will be but again for a price per visitor it can make any site with decent traffic a decent return.

3.  What will the typical ad be like?  The sample ad was a Taco Bell ad that honestly would be ok on any type of informational site and may typical sales sites.  Seems with 5 seconds we will be talking mostly simple quick branding messages is so this could be a great tool for big companies and small publishers to get a great benefit from each other.

This type of advertising is not really new and that is a good thing.  If you use AIM for your Instant Messaging you probably have experienced it.  AIM has been playing backgrounds of movie trailers etc for a long time.  I think that type of use in the past may make this advertising fairly well accepted by many surfers.  The short 5 second limit will be key to making it work out and kudos to Net Audio Ads for getting that right strait from the beginning.

I am looking forward to testing this new form of advertising and will blog about my results in the near future. 

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