ComTech News

This is a HUGE MISTAKE because first it does not work (especially long term) and second because even if you get lucky and get any type of result it won’t teach you anything.  

Let’s start with problem one – It Just Doesn’t Work  

You want a number one ranking for the term “Edgar Allen Poe”, so you go to Google and search for Edgar Allen Poe and find the number one web site.  You then cut and past the content from that page, steal their Meta tags and then fiddle with the text just a bit.  Now let’s take out the fact that this is in fact illegal and plagiarism and the person you copy could sue you for it.  

The cold reality is Google already has ranked that site number one and knows it is their content.  When you copy it you won’t just not rank well there is a good fact you won’t be in the top 1000 in fact you may be banished to what is called “supplemental results” and only be displayed when Google can’t find any “good sites” that match the search.  Um let me be blunt this sucks and if it happens to you, you are getting exactly what you deserve for stealing content.  

Now on to problem two – It Won’t Teach You Anything  

Can you see how this is the bigger problem?  One year from now if you stick to the principals I am providing to you in this series of articles, your personal knowledge will grow every day and you will be 1000 times better AT LEAST.  I mean that!  It is impossible to write original content, track your results, build a list, continue to educate yourself and plan projects and not exponentially increase your knowledge and abilities.  

So what is the right way to copy competitors?  

You should copy techniques!  Why you ask?  Well, because it give use the opposite result of copying content.  First it works!  Nice change for you there huh?  Second it will teach you and make you a better internet marketer.  Even better right?  

Reason One – It Works!  

When you look at a site that ranks number one and see how many times they use the term compared to their total word count, what their meta tags look like, find the places they did not do it perfect, find how many links they have you get the blue print for success.  

You can then emulate that and you will over time gain good rankings.  Further you can then analyze top competitors for highly competitive terms and then use that information to rank less competitive terms, even terms that are totally unrelated to the site you analyzed.  

Reason Two – It will train you to be a better marketer.  

This is pure gold by copying effective techniques and watching the results in time you will be able to roll out new projects with that knowledge driving your choices from day one.  You will get better at what you do every day and learn to apply the most successful techniques of many different marketers adding your own unique contributions, combinations and niches.  In short when you copy technique and bring your own knowledge and talent to it you become an expert.

So make sure you copy techniques and not content.  Doing so will make you an expert and a success.  Copying content at its' best just won’t work and at its worse could cost you your business if you copy the wrong guy with the right lawyer.

 ~ Jack Spirko

Technorati Tags: internet marketing, seo, sem, plagerism, web copy, copy writing, search marketing, search engine marketing, meta tags,   web site marketing, online marketing

Popularity: 4% [?]