Microsoft Analytics Solution - Better than Google?
Posted in Search Marketing by Mark Barrera on January 22nd, 2007 
In case you haven't heard yet, Ian Thomas, who works for Microsoft's adLabs team, has confirmed that Microsoft is working on its own analytics software - a modified version of the analytics software created by DeepMetrix (who was purchased by Microsoft last year).
I attended a presentation with Jack Spirko last year and we first reported about adCenter's 3.0 beta upgrades. During this presentation, we asked about Microsoft developing an analytics solution for its advertisers. At that time, we were only told that the adLabs group was working on something but no more information was provided.Now, we are sure that Microsoft is working on this and has codenamed this analytics project 'Gatineau' (note- this link will not allow you to login or register as it has not even reached Beta stages). Gatineau is the name of a city in Canada that at one time housed the headquarters for DeepMetrix.
Not much else has been released at this time, but expect that this should launch hopefully before the end of the year. I do expect the system to fully integrate your adCenter data for advanced tracking. Also, in case you don't think Microsoft can outdo Google Analytics on this one, just take a look at what they are working on at adLabs at http://adlab.microsoft.com/. Many of these tools are not functional, but just the fact that they have let the hat out of the bad on these shows that they will have them soon. I have yet to hear of tools from Google that give the advertisers the ability to know and market to specific demographics as well as these from Microsoft.
Now, on to the other product we asked Microsoft about at the adCenter lauch - When are we going to see a publisher network come out of adCenter so that advertisers can get increased exposure, and publishers can get some money? My guess on this one is late this year or early next year - I just got invited into their publisher network for their partner sites so the next step seems to be to open it to all web site publishers after they work out the kinks on their current network of sites.
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