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Search Marketers have a tendency to put anything they do online and find a way to monitize it. Here is you chance to look over my shoulder on one way I will use a free resource like Blogger Beta to create what I call an “integrated effort” which will let me link several efforts to multiply the results.

Let’s take a look at a little experiment of mine called 10 Dollar Wine - The Inexpensive Wine Resource. That site which is simply a review of good wines that are generaly available for less then 10 dollars a bottle or even slightly over that price point was my brain child after paying my 2005 income tax.

I decided that with a simple site and a bit of adsense revenue I could turn my hobby of drinking and taking notes on wine into not only another source of income but a tax deduction as well. The site has done rather well with decent SERPs for the limited ammount of SEO effort that has gone into it.

So I recently decided to try a little experiment using the new blogger beta. What I have done is put summaries of each review (post dated to around the original date of the review) with a link to the full review onto my new 10 Dollar Wine Blog. I am going to use this blog as an rss feed generator to send my email notifications via aweber (my email autoresponder) to my members each time a new review is posted. RSS can seem complicated but using it with Aweber is pretty simple to make your blogger blog send emails to your list for you, here is a Screen Shot Video of how to set it up.

Just understand this to simply the concept; once I have my feed broadcast set up in Aweber everything will be automatic. Each time I post to the blog an email with the new post will go out to my email list and they will be notified that I have downed another bottle and posted a new review.
So this is going to provide thee functions for me

1. The blog itself should generate traffic for the site from places like Technorati and other Blog Search Engines along with hopefully some of its own natural search results in Google, MSN and Yahoo.

2. The blog will provide a deep link to every review as they are posted. This should give a modest boost in the SEO efforts of my main web site.

3. It will consolidate my emails to my list and help create visitor loyality with out me having to work on my newsletter it will just be sent after each new review.

The key with online efforts is to create the maximum effect. Here what I have done is exactly that. Instead of having to maintain a blog, maintain an email list and maintain a site I am really just maintaining a site and letting that effort drive the other two.

The proceedure is simple,

1. I created a frame work for a review that you can see in this simple review of 2003 Rancho Zabaco Dancing Bull Zinfandel. So to do a review all I do is change the wine name and fill in the the text for each section and that creates the new page on my site.

2. I then take the primary summary of the review and cut and paste it into a blog post with a link to the actual review (this adds may be 5 minutes to each review). Here is the Blog Post about the Rancho Zabaco Dancing Bull Review.

That is all I do the rest is now automated.

1. My blog post pings Technorati and othe Blog services and gets its own traffic along with some natural search results from the big seach engines.

2. Each post pings my account at Aweber and the Aweber server merges the post into a broadcast email to my members who are constantly updated with out me needing to “author and send” a true newsletter.

I am sure there are other email systems that allow you to do this but I am really happy with Aweber. I used it to build a list of over 20,000 opt ins for my Chris Daughtry Fans website and never had one problem so I really can’t recommend them highly enough.

The key is really for you to make sure you are getting the most out of every effort, this is just one example of how to do that. What methods are you using to maximize your efforts.

~ Jack Spirko

Technorati Tags: blogging, seo, sem, search engine marketing, email marketing, rss, xml, atom, blogger, blogger beta, google blogger

Additional Info on Blogger Beta

• Blogger Beta Up to Code
• Initial Review of Blogger Beta
• Blogger Beta Not Showing in Google’s Blog Search
• Google Announces Blogger in Beta
• Moblogging on the Beta
• Known Issues in Blogger Beta

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