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Last night we beta launched MarketingICE.com which is an Internet Marketing Training system that I put together with Ben Fitts and Mark Barrera.  We had a good launch with a ton of free opt in members and quite a few that took advantage of our discounted beta rate.  So far the platform has been stable with very few bugs popping up.  What I learned though is priceless.

I now have a new respect for people that build businesses.  I have been involved with the formation of a few businesses, helped take one public, helped to sell another  I have technicly owned my own company for a long time yet I have never "created a business" this way before.  From designing the product, building the product and creating the message around it.  Down to things like the agreements with partners, working like crazy to make an idea real and more.

It takes a special person to really build a business and we still have huge mountains to climb, I still work a job and that job actually has me building several other companies at the same time.  It can certainly put stress on you, yet I really love what I am doing.  I would have to say I am enjoying myself more then ever before.  If you have ever thought about really creating a business from the ground up, this is my advice.

1.  Surround yourself with great people.  With out Ben and Mark I could not have created MarketingICE they are full partners and also good friends that makes me a lucky man.  Find great people and take good care of them it is the only way you can succeed.

2.  Don't expect it to work the first time out and don't think it is going to be easy.  That is going to make the failures a much bigger deal then they are.  Stuff will break, "great ideas" will fail, don't worry drive on and adjust.

3.  Don't wait!  Do it now, you are not getting any younger.  Life and the market reward those that risk and work hard.  If you are going to fail get it done right away so you have enough time left to try again. 

I think I have learned more in the past 70 days then in the past 7 years!  I plan on taking this weekend off and spoiling my wife good!  She has earned it,

~  Jack Spirko

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