Not Scheduling Your Time - Internet Marketing Mistake Number 11
Posted in Search Marketing by jspirko on March 9th, 2007 
This mistake is another silent killer, another marketing cancer that slowly kills your profit silently because you can’t measure the cost. All the while you are taking your time away from your family, from your other pursuits and giving up your leisure time to build a business online.
Making this sacrifice is part of the success formula for the type of business you are in. When you are in business as "You Inc.", if you don’t do the work no one else will but still if you are giving up your recreational and family time so do you owe it to yourself and your family and friends to maximize that time?
Now let me ask you how can you maximize your time if you don’t schedule it?
This is another one of those things that feels like work so people just don’t do it even though the need is so obvious and so basic. What happens then is you end up surfing the web, looking for the next great tool instead of pounding out your projects.
Remember one of the big mistakes is failing to plan your projects from beginning to end and then following that schedule. Once you get over that problem then scheduling ALMOST takes over itself. The important thing is to not only schedule tasks but to guess how long you think it will take to complete them. Then measure your actual work time and see how close your guess was.
In time you will be able to project your time lines very accurately and that will make setting priorities much easier. Again this is really all about getting better and better at what you do each and every day. Scheduling is another way to insure that happens. It will also speed up your completion of tasks and full projects and above all keep you on target and highly focuses.
Scheduling also really helps you develop project management skills to a high degree and in time you won’t want to do all the work yourself having this skill set and constantly improving it will help you decide what to outsource in the future and will help greatly in knowing when you have found a good partner to outsource work to and how to know a bad one when they come along (and they will).
So please each week write down a simple schedule for your time, estimate where each day should take you to in your project work load and adjust those estimates as the reality begins to replace your guesses.
Just like setting up automation which we discussed yesterday this is a process that will take you a bit more time in the beginning but soon it becomes second nature and you are able to accomplish far more in far less time.
~ Jack Spirko
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