So is there any money in being paid to post?
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As our readers have noticed back in January we started adding paid postings to our blog and introduced a disclosure policy to keep everything above board. I have been asked a few times if there is any money in actually doing PayPerPost advertising which is the primary source of our sponsored posting.
Well, here are the facts; in January I did about 16 blog ads for PayPerPost, which have resulted in about 135 dollars in revenue for our blog. Each post took me about 7 minutes on average to complete or 7 x 16 = 112 minutes so round it up to 2 hours. We come out to about 65 dollars an hour.
Nothing like my consulting rate mind you but that is really good money for doing something I should be doing anyway (keeping my blog active with interesting things).
I have also seen no reduction in our blog traffic or popularity. In fact the opposite was the result. Our Technorati rank went from about 150,000 (pathetic) to about 24,000 respectable. Our traffic went up by about 200% and over all there has only been one “sniper comment” about the sponsored posts from one individual with a clear axe to grind.
So clearly I have found sponsored blogging to be a great additional source of revenue and material with very little down side. On the other side of things I have also spent some money on the other side of things as an advertiser and the SEO results have been exceptional as well. I can tell you my opinion is that while good for the blogger the advertiser has an even better resource. I have taken one of my sites from page three on google to page one (top 4 result) for one of the most competitive terms in telecom in about 10 days, that is a hell of a result.
Overall I have to say PayPerPost rocks and even though this post itself was sponsored I would advise both bloggers and advertisers that they are quickly becoming one of the best resources for side revenue and marketing available today.
~ Jack Spirko
Technorati Tags: payperpost, sem, seo, blogging, blogger, blog, link building, paid blogging, paid to blog
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Collieman said,
March 11, 2007 @ 12:41 pm
Jack,
Yes, we have started to use this and although its early days it does seem to help the advertiser.I do wonder about the longer term benefits of this work and suspect that it might drift a little. Still, we are on board for the moment.
Thanks
jspirko said,
March 12, 2007 @ 10:08 pm
I think the effects are two fold for advertisers.
First the general buzz and syndication via feeds. This is mostly from bigger and very popular blogs that cost a lot more to get posted in.
Second is the SEO link effect. I see this as wax, wane, wax effect. Here is what I mean.
You buy posts and they will push your rank hard at first because they are on the main page of the blog you buy from. So you have a high PR link. (wax)
Next the post will get pushed off the main page into the arcives. The permalink page will remain but the link moves to a lower PR page. (wane)
In time the lower page will get a lot of internal link power and get its own PR, (wax again)
Now smart seo’s will pop a few links from their networks to some of the posts they bought. Most won’t (too fricken lazy) do it but those that do will unleash the full power that this type of optimization opens the door to.
Jack