The Importance of Branding
Posted in Search Marketing by jspirko on November 2nd, 2007 
We talk a lot here at Comtech News about online marketing, SEO and other Internet Marketing techniques. We have never really spent much time discussing gold old fashioned branding. To be fair about it, this blog is about technical stuff and we come at most subjects from that vantage point. Yet recently I was reviewing a free report on branding your business, in a project we are doing for Trump University.
This got me thinking about how many pure "click and mortar" businesses really don't give much thought to branding and doing so effectively. Most purely internet firms certainly make sure their site has a "professional" image but…
- Do they think about how they want the market to precieve them?
- Do they make an attempt to be "known" for anything?
- Do they measure the impact of their branding efforts?
- Do they attempt to have a single clear message come through on every page of their site?
Reading the Trump Report got me thinking a great deal about these things and how we can beter brand web presenses both for our own sites and for our clients sites. I recommend if you run or opperate a business of any kind, online, offline or both that you take a bit of time and give it a read. It will be time well spent, to get the report just go to the Trump University Free Brand Development Repot.
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