The Yahoo Layoffs have Happened
Posted in Search Marketing by jspirko on January 30th, 2008 
I blogged over a week ago that layoffs were coming for Yahoo and today they have occurred. In fact the total layoffs have been announced at 1000 people.
What I found interesting is this article from Search Engine Watch that has 4 very positive things for marketers to see in this adjustment. They are….
1. Search marketers can count on improved click-through rates from Yahoo searchers clicking on paid search (PPC) ads.
2. Search continues to be strong and as close to "recession-proof" as any form of online advertising. Advertisers can expect high ROI unless the recession significantly reduces commercial searches.
3. Yahoo share of searches continue to increase, reassuring major brands and search marketers that the Yahoo spotlight will continue to shine on search.
4. Search marketing agencies who specialize in one vertical would be well-advised to diversify their client portfolio, with weakness in housing, financial services, travel, and to a lesser extent retail.
In any event it is clear that Yahoo is not in the hole just moving to maximize their business model. I feel band for anyone laid off but I have a feeling some of those let go will be courted pretty aggressively by those who would like to get inside the head of a "Professional Yahoo"
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