Comments on: Online Advertising vs Offline Advertising - Who Spends the Most? http://www.comtechnews.net/telecom/online-advertising-vs-offline-advertising-who-spends-the-most Keeping You In Touch With Technology Fri, 25 Jul 2008 10:32:22 +0000 http://wordpress.org/?v=2.2.1 By: Paula http://www.comtechnews.net/telecom/online-advertising-vs-offline-advertising-who-spends-the-most#comment-46505 Paula Fri, 16 Nov 2007 22:36:14 +0000 http://www.comtechnews.net/telecom/online-advertising-vs-offline-advertising-who-spends-the-most#comment-46505 Hi Jack, I am looking for some help. I've been assigned a marketing research project for the weekend. I have been asked to find the marketing spend (% of sales) for direct mail and direct email for the technology industry (specifically companies with subscription based customers). Have you run across these percentages or can you direct to a report or better yet a way to find this data. Best, Paula Hi Jack,
I am looking for some help. I’ve been assigned a marketing research project for the weekend. I have been asked to find the marketing spend (% of sales) for direct mail and direct email for the technology industry (specifically companies with subscription based customers). Have you run across these percentages or can you direct to a report or better yet a way to find this data.

Best,
Paula

]]> By: Sebastian Lobo http://www.comtechnews.net/telecom/online-advertising-vs-offline-advertising-who-spends-the-most#comment-30021 Sebastian Lobo Fri, 29 Jun 2007 12:04:25 +0000 http://www.comtechnews.net/telecom/online-advertising-vs-offline-advertising-who-spends-the-most#comment-30021 Hi Jack, You have compared online and offline advertising well. Though it's a fact that advertising dollars spent online are increasing year by year, it's still a small fraction of the total advertising budget. This means those who want a share of offline advertising dollars should focus on how to tap that money by giving more effective and measurable advertising campaign. Sebastian Hi Jack,
You have compared online and offline advertising well. Though it’s a fact that advertising dollars spent online are increasing year by year, it’s still a small fraction of the total advertising budget. This means those who want a share of offline advertising dollars should focus on how to tap that money by giving more effective and measurable advertising campaign.

Sebastian

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