The Imporatance of Lead Capture
Posted in Telecommunications by jspirko on March 27th, 2007 
List building is always stated to be one of if not the most important facets of online marketing. With out list building and lead capture for all intents more web based businesses fail to build the most important thing any business can ever build. That is of course a customer base!
Think about it specifically if you sell information products, make most of your revenue with contextual ads or sell affiliate products you really don't have a true customer base. Some one else is paying you to build their base for them.
Why? Many times because they don't know how to do it themselves but mostly because they are smart and know they are building a long term asset with your efforts. Nothing wrong with that and there is a lot of money to be made doing this. However, if you also build a list at the same time you will find that you get to build your own base at the same time.
Take my site about Chris Daughtry for example. The site is low tech, no fancy graphics but it ranks well in google and people love the personal voice I put into it. Yet if I lost my ranks on the site tomorrow I still have my "base" which are 25,000 plus "members" of the site on my email list. If I want traffic to the site, one email gets thousands of visits over several days.
You simply must build a list, do anything and everything to get real valid contact info. Give a free report, a free product, promote the convienience, what ever it takes. Build your base and control your destiny.
Use automtion too! Take a look at the upper right corner of this blog. See the opt in form, if you join our list on this blog every time I post you get an email, just a simple notification to tell you I made a new post. Now I don't do anthing other then post! The blogs feed sends a ping to Aweber which I use for my list building and he system send the email for me.
As simple and affordable as this is to do it is the number one thing I see major corporate clients not doing. I watch them spend 20-60K on design work, thousands on advertising and then not add lead capture and incentives to visitors to opt in. It makes no sense and can cost millions of dollars in lost revenue over time. If you only do one thing right online, make it list building it is that important. I would go this far, if you site/sites are not capturing leands right now, STOP do nothing more at all until you fix that,
~ Jack Spirko
Technorati Tags: list building, aweber, lead capture, web traffic, seo, sem, internet marketing
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The Importance of Lead Capture said,
March 28, 2007 @ 4:11 am
[…] Think about this for a moment. I read the blog post by Jack Spirko. In his website, he said he had about 25,000 plusmembers, where he could leverage thousands of unique visitorsto the site. […]