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Ok this may seem a bit odd given I just said Donald Trump's Blog sucked a few days ago.  The reality though was my post was never a slam on Trump or even his blog.  It was simply to help my readers understand what is an emerging trend in blogging - large companies jumping into blogging and then trying to blog in the same manner that they write content for traditional marketing.

Sure Trump's Blog does this but that was not the real point, the point was so do most larger companies when they start a blog.  In fact Trump's group has made some real headway on correcting this issue and I can also state that after talking to Josef Katz on Friday afternoon that more changes are on the way.  Joseph is a very smart marketer and we had a great chat about online marketing, the direction of the Trump blog and some typical marketing stuff like statistics and sales techniques.  

After chatting with Josef I decided to look anew at the Trump Blog, specificly for some of the changes I had missed recently when I stopped reading it.  Here is what I found.

1.  The articles on real estate are very good.  This may be something I have over looked because I don't really get into real estate very much.  There is a great deal of insight available some of the best is in fact from Barry Lenson who I debated with quite heavily in the comments to my orginal post.

2.  Trump does not hose over his commenter's with "nofollow links" in his comments section.  Just like our blog here you get credit for your links in your comments on the Trump Blog.  Good to know, now be responsible with this and only post legit comments but enjoy the links you get in return for them.

3.  The Trump team not only allows comments they allow some pretty negative ones and answer them with respect and fact.  That is important, if you can't allow your readers to criticize you, then your blog is a sham.   

4.  Trump is posting a LOT MORE now.  People visit the Trump Blog to hear his voice and views, he is now posting about twice a week, this alone has the blog feed back in my RSS reader.

Anyone that read my negative post about the Trump blog with out reading my blog often or from outside the world of search engine and internet marketing may have come to the conclusion that I have it in for "The Donald".  Nothing could be further from the truth, in fact I have cited the Trump blog twice in previous posts in quite a positive tone.  Those two articles were,

Donald Trump knows Web 2.0?

and

Putting Together an eLearning Program

Also when Mark Cuban called Trump a "chump" and bashed his blog and sided with Rosie O'Donnell (who nauseates me!) I defended the Trump Blog on Cubans blog, have a look at comment #108.  

In short I hope my readers can see my negative criticism on the Trump Blog for what it really was.  A lesson in blogging for corporate level executives and companies trying to make a blog as "slick" as typical marketing. 

As for the Trump team after getting a bit of information on what is coming (which I won't do Mr. Katz the disservice of leaking), I can tell you that Trump's team is on the right track.  Look for the Trump Blog to get better and better.  Mr. Katz may also be a guest on an upcoming Podcast that will soon be launched by Franklin Spirko Media, as soon as our site redesign is completed.

Remember it is easy to slam just about anyone's online efforts because there is so much to keep up with just about anyone has a hole or three you can poke at.  So try to always analyze web sites and web efforts from both view points, sure you need to spot the mistakes but look closely at the effective things as well, quite often they teach you far more. 

~ Jack Spirko

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